Category Archives : Case Studies


The Name is the Thing: “The ARPU of Identity”

The name is the thing. The name of this Open Identity Exchange White Paper, the “ARPU of Identity”, is deliberate. ARPU, Average Revenue Per User, is one metric telcos use to measure success. By deliberately using a traditional lens that telcos use, this paper puts emerging Internet identity markets into a pragmatic perspective. The focus […]


Crossing the Chasm of Consumer Consent

This week Open Identity Exchange publishes a white paper on the “ARPU of Identity”.   The focus of the white paper is on how MNOs and telecommunications companies can monetize identity markets and thereby improve their average revenue per user, or ARPU.   Its author and highly regarded data scientist, Scott […]


NTT docomo is now an OpenID Provider 44

The largest mobile operator in Japan, NTT docomo, which covers approximately 50% of Japanese population, started offering OpenID authentication on March 9. Every docomo user has an identifier called i-modeID. Using this, users can single sign-on to mobile sites using docomo handsets, making one-click payment and other authenticated actions. These […]