Announcing the redesign of 7

OpenID Foundation website redesign

As the US government considers OpenID as a vehicle for citizen engagement, it became time for the OpenID Foundation’s website to receive similar consideration. For some time, the site has been neglected and ignored — serving primarily as a resource for developers, with little regard paid to people just learning about digital identity. The new design — while far from complete or final — is a first step to remedy that imbalance.

Moreover, I think it’s also important to realize that in Don’s post today (and related interview), we’re starting to witness the slow realization of the importance and relevance of digital identity to a broader audience — one that has become accustomed to having fractured identities across the web, and having to create new logins on every website with which they wish to engage.

The new design is intended to be more open and clean — and to present a fresher face for OpenID — indeed, to provide the foundation for a re-invigorated identity.

As I mentioned, the site is far from complete — and will need a lot of work to become the public resource that it needs to be in order to continue to make OpenID — both concept and technology — more accessible to an increasingly wider swath of the internet population.

If you have feedback or ideas, please don’t hesitate to post them or send them to the marketing mailing list.

Credit where credit’s due: This project came together in a very short amount of time, and I’d like to give a shoutout to the team at Cloud Four (Jason, Lyza, Megan, John and Aileen), Amanda Richardson, John Ehrig from Global Inventures, Michael Olson and Brian Kissel from Janrain and Don Thibeau — who contributed to help make this happen. Of course the work’s just begun, but this is an important first step forward for the Foundation.

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7 thoughts on “Announcing the redesign of

  • Kaliya

    I really like this new design Chris. The old frame of openID is “one” identity for you to use everywhere didn’t reflect what was true about the technology that you could have several openID’s if you wanted linked to different persona’s.

  • Ummmm

    I think they just scared off almost everyone that would have used Open-ID. Its an Open system and you have the US government involved. YIKESS


  • Chris Messina Post author

    @=nat: We don’t have formal policies on which logos are represented in those areas. Informally we consider board membership and then likelihood of general awareness. I would like to see us have a better policy for which logos are shown — perhaps as a benefit to corporate membership — but for now, we chose companies that would help demonstrate that OpenID is being used by some global, familiar brands.

    @Kaliya: Thanks for the feedback! And yes, you’re right — we’ve intentionally hidden some of the more advanced features and benefits in order to make it easier for people who have never even thought about digital identity to have a place to get started with learning about the technology.

    We’re constantly trying to balance the needs of new users with those entrenched in the identity community, and it’s not easy! I can only say that I hope that we’ll improve the amount and quality of content over time, providing people with a better sense for what you can do with OpenID.

  • TG

    Nice, clean look and feel. However, I came to your site to find out what OpenID is and why I’d want it- which I eventually found buried under “Get an OpenID”. Consider what your audience most wants, and put it up front!